About
Having completed my bachelor's degree in Graphic Design and an MSc in Marketing and Brand Management,
I bring a robust academic foundation to my work. Alongside my degrees, I hold a CIM Digital Marketing Certificate and a UX/UI Product Design Certificate, which enhance my expertise in creating compelling, user-focused solutions.
With over five years of freelance branding and design experience, I have developed extensive knowledge and expertise in the industry. As both a seasoned brand strategist and designer, branding continues to be my primary profession and a genuine passion. I specialize in all areas of branding, with a particular interest in branding and creative branding strategies.I am a go-getter by nature, commercially aware, and able to work independently or in a team. Proficient in explaining and delivering projects from concept to finished design, I utilize storytelling and confident workload management to meet client needs.
A well-rounded designer with expertise in UX/UI, branding design, and wayfinding solutions, I am proficient in all things Adobe CC and thrive on learning new software. My process involves research and exploration to develop contemporary solutions that enrich the customer experience through unfamiliar and provocative design.
Services
Branding
Businesses need branding. Fact. Well considered and correct branding can set a business apart from its competitors, promote products and services in the eyes of consumers, cultivate brand loyalty to retain customers, and bolster competitive advantage in crowded markets.
Strategy
It's the thinking, the big picture, the approach. It can be exciting to get stuck in with the detail and actions, but vitally important to think big picture, developing a strategy that aligns with the brand or your future plans and commercial goals. I help to map out the opportunities and a plan to achieve them.
Research
Build a bridge between your users and business by uncovering user insights and creating products tailored to their real needs. User research provides a window into your customers’ world. I provide the full set of Market, Brand, Customer and User Experience (UX) research services, including usability testing, information architecture, research interviews, online surveys, personas, user journey maps and analytics reviews.
Creative
Direction
Having a unique creative concepts that will resonate with the target audience and also work across multiple channels and formats is possible. This is where the passion comes into play, helping to create at every stage of the process, from ideas generation to producing creative assets that fit the chosen creative direction.
Graphic Design
Let me transform your vision into visually stunning reality, ensuring your brand stands out in your market area and digital landscape. With a commitment to quality and a passion for innovative design, I'm dedicated to delivering tailor-made solutions that leave a lasting impression.
