The Research
Introducing Antalya
City Branding : Brand Guideline
Market Research, Branding, Brand Positioning, Design Concept
1 Gather the key insights into the subject / product, in order to
focus the concept/direction for the site.
2 Investigate the trends and innovations in web design to
inform the work (extensive research)
3 Define the primary and secondary objectives for the site
4 Generate the idea: Brainstorming, mindmaps,
automatic writing.
5 Userflow, wireframe and lo-fidelity prototype
6 Define the design direction: Look + Feel Boards.
Primary inspiration sources.
7 Create the toolkit and gather all your assets
8 Design, develop and construct the user interface
for each device
9 Test, interact and craft the final five working pages
(or equivalent) for your site.
Process
An informative, introductory and inspiring website design for tourists to create the most suitable holiday for themselves in Antalya.
Mission
Vision
The second most popular tourism city in Turkey is Antalya. At least 4 million tourist visits this every summer.
The project vision is to ensure that this world famous city with its history and natural beauties has a greater reputation.
Target Audience
German tourists %26,32
Russia tourists %24,92
English tourists %11,20
The other countries that sent the most tourists to Antalya during five-month tourism season are Poland, the Netherlands, Lithuania, Kazakhstan, Israel, Belgium and Ukraine, respectively.
Needs
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What kind of holiday is waiting for them?
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How do they get to a specific destination?
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How’s the weather going to be, this time of the year?
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Where can they stay?
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Will accommodation be affordable?
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Are there hotels near the tourist hotspots and stations?
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What kind of outdoor / nature sports are there?
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How do they get around within the city?
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Are there family-friendly attractions?
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Are there hidden sites (beaches, hills) that are peaceful and less crowded?
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How is the local cuisine, what to expect?
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Lists of historical places they can visit?
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High quality original photos that reflect the reality
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A brief summary of the area, with highlights of important places.
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Hotel recommendations according to budget
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Information about outdoor and indoor activities
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Guides to arts and culture, including museums, theaters,and other attractions
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Packing tips
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Maps and guides
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Public transport information
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Airport information
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Relevant tips on language and local dialect
Content
Market Research
MENU
An ordinary top menu bar was found to be the most convenient design.But it is a fact that as web design and trends have evolved, more creative, attention-grabbing page navigation methods have emerged. Users do not find these menu designs useful yet; because they're not quite used to them.
LOGO
The logo is often used as a brand name. Instead of a symbol, it says the name of companies, organizations, or regions. They are mostly located to the upper corners of the page. It does not have any special function.
VISUALS
Visual preferences vary from concept to concept. Usually the most beautiful landscape photo sits on the opening page. Some pages that try to sell holidays, choose their photos from happy families or friend groups who enjoy a good holiday.
The first design concept. After the usability test, it was seen that the content was too detailed and the page was not easy to navigate.
The purpose of the project is not suggesting holiday packages to tourists by providing activity lists.
The page redesigned to give them an idea of what to expect in Antalya. It offers them all the options under clear and understandable categories, so that they can creat their adventure without missing out any activity.
Experiment
Logo
AAA meanings other than AntAlyA
Access All Areas opportunity to approach or enter a place.
The reaseach has been deepened to add more meaning to the logo and Page.
It aimed to find a more intelligent and interesting theme.
Also it symbolizes Tourus Mountains
Taurus Mountains, called ‘Toros’ in Turkish, is a mountain range in the Mediterranean region of Turkey. In ancient times the mountain was called Olympus, the home of the gods, a name it shares with many other high mountains. Ancient Lycian ruins, an isolated beach, accommodation in tree-houses and flames that mysteriously burning stone from the side of a mountain are some of the attractions which makes olympos more interesting for tourists. These mountains constitute half of Antalya's view and winter tourism.
Typeface
Many different serif fonts, even many organic fonts, have been created and applied for the title, but this sample handwriting style used during the experiments was the most liked. most of the sans serif fonts were either illegible on the page or very simple. That's why the last decision was to use a text type that has already been successfully used on the most popular tourism page in Turkey.
Design Development
The key word for the concept is Access. There were many different ideas about the visual concept like : flight ticket theme, concert ticket theme, a special pass card theme and maybe a secret mission for holiday (a fun concept like Mission: Holiday). The idea of showing the mountains of Antalya as a door to a city has brought me closer to the idea of using a door in real. So, it's decided to use the door both abstract and concrete.
Opening the doors to experience and fun.
Using the door alone would have been very simple. Items on the door such as doorknobs, handles, and keys were some of the interesting shapes can be used. It has been found convenient to use the keyhole. because it has the simplest shape that everyone can understand and can be used for so many different ways.
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Userflow
